This post responds to a quirk of connecting images from distant points such as art and advertising. In this blog, no lack of criticism of various pieces of advertising for its emphasis on defending the status quo and reinforce stereotypes.
This time, I'll just comment like that because I see the coffee campaign ARLIST that, for those not yet seen, it is a ship that sails the heavens called Arlíscafo. The artifact not respond to what we identify as an airplane or a bird, but it is a kind of ark that flies and has parts of different environments, the brand associated with times to enjoy a delicious coffee. Never mind that the drive mechanism is a tiki taka which raises the ship crash.
Personally, it reminds me Arlíscafo "Lap Villa", my favorite work of Xul Solar. I do not know if it were considered creative, but the picture is located in the more utopian imagination of the artist, where the alphanumeric symbols and colors unite humanity in harmony leaving behind the languages \u200b\u200band religions current. While in advertising, the ship joins places involving a break in the day devoted to sensual pleasure and also of the possibility of the meeting, or at least give it a chance.
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