2009 will be remembered as the year of the Great Crisis in the world who questioned the market. In parallel, the State (especially the U.S.) to bail out of the economic giants and attempting to contain their serious effects on the social. In Argentina, the focus of debate was the focus and the need to update policies in the field of media, which resulted in the enactment of the new law on audiovisual services and a strong struggle between holding companies and the government. But far from being a national peculiarity, it is of a trend in the region, where countries such as Brazil, have already begun to diagnose and prescribe a reform in the sector.
Amid the storm, was published "Owners of the Word" Martin Mastrini Guillermo Becerra, who relieved an investigation of media concentration in Latin America to 2004. In this tour you can observe generalizations and nuances, growth and declines in info-communications industries. This concept is to upgrade to the cultural industries Adorno, since gender is not only access, billing and market share to different media communication. In this way, are grouped and discussed in the work to fixed and mobile telephony, broadcast television, cable, satellite, broadband, cinema, books, music, radio and graphics.
Beyond the statistics and percentages, it is interesting to note that extending the borders of the large companies such as Telefónica and Telmex, the disproportionate negative relationship between increased Internet access to the discography and publishers and the strong expansion of cell.
On the other hand, there are asymmetries between the countries in the percentage of population consuming a multiplicity of these industries. Thus, in the poorer areas television and radio continue to be dominant for relatively free access.
addition, it is clear that the original activity of multimedia as "Globo, Televisa, Telefónica, Telmex, Cisneros, Clarín, Prisa, Edwards, El Mercurio is the most concentrated in their countries of birth. And in Central America, a direct link between large landowners and media groups. This union was evident in the coup in Honduras that had the complicity of the local news channels.
This follow-up had its origin in "Journalists and Moguls" (ibid. 2006) gives us a state of the concentration communication industries in the era of the media and thus becomes relevant. Especially when you can put together a map of relationships between corporations and political power.
Somehow, Mastrini-Becerra sent a report which reveals the extent of oligopolies across different sources of information. But it emphasizes system abnormalities such as absence and weakness of the public media and the difficult access to property records, billing and lots of formal market, which is paradoxical in the sector that is dedicated to provide news to population.
Again, in 2010 the question between choosing the logic of market or public service communication will continue in the center of the debate. There is only one dimension discuss the scope of our democracies in Latin America.
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