In a time when they are identified as major journalists who defend tooth and nail to corporations agromediáticas; to status quo, they forgot the cross-examination , cross information from reliable sources. Those who use a banal and vague language , who listen and repeat the hegemonic discourse , bathed in an aura of independence hybrid and obviously false, we can only say, miss both Rodolfo Walsh . Link to
Women's Day began as a commemoration of the union struggle of workers, but the update reaches a genus claim much broader and on this axis was established date. Obviously, the strongest impulse to do what gave consumerism, thus being a woman "was linked to the gift of flowers, greetings and details like that. But the date gives us space to discuss certain topics on women's rights that are not currently respected.
Since this blog is about what happens in the media, we must refer to the gender issues that are discussed. For example, when there is violence against women would have to stop to speculate on intimate and stop labeling under "or mobile crime of passion" and call femicide. But when the cases are so numerous and increasingly violent. The same applies to the business structure of sexual slavery, too, is forgotten by the media.
From another point of view, there is a predominance of female participation in media as an object, to which many are subjected without objection. As for the "women public "ie political figures are underestimated in their intellectual ability and every decision seems to be reduced to a hormonal impulse or driven by a male mind.
regard to social, I remember a chain mail saying that instead of liberating women, add responsibilities over the years. The terms of beauty, success, motherhood and sexuality overlap lobbying, as excellently stated in the advertising woodpecker Twist (for something, got his message and multiple installation Web versions). Consequently, many issues with which to comply, they can generate guilt when one is left out by choice or circumstance. In this sense, the new video by Julieta Venegas (artist is not to my liking) is a nice metaphor for the redefinition of femininity in these times. It's a question of "whether to bet everything is fine or if you are wrong."
continue with the analysis of summer ads and messages. In this case, we deal with Pepsi, with its change of image or rather the maturing of his speech to the youth.
"Coca is richer, but Pepsi has more cool", I sentenced a friend long before the debate on spontaneous and repetitive: what soda is richer? It is undeniable as Pepsi was installed in the younger age groups with the participation of music stars in their spots and organization of rock festivals, among other strategies.
In 2009, the brand has renewed its logo and announced a new campaign, full of colors, simple language and smiley. At the level of discourse, there is a maturing teenager that message, now being appealed to transcend, to overcome complexes and think collectively, which indicate some signs of breaking with the precepts of Postmodernism.
In situations of spots, there arises the possibility of "joining a cause", "form a band," "encouraged" by defeating fears. In these proposals, leaving aside the competitive individualism and solidarity goes to a matter of being able to think as an actor of change in this world that seems to collapse. But this task is to equip itself with courage and no guarantee that it reaches life to see results, much less in a daily life that it prints a rapid pace and can not wait.
As music, the theme of The Tipitos "Something" is inspiring and is the key to Pepsi language without causing contradictions with the rest of the television piece. When the campaign enters the radio medium fails miserably, as it is depending on the audiovisual and play music only shows the inability to pass on this brand new concept (error than many other campaigns often make).
Pepsi's message is compact and without doubt, has its counterpart in the interests of many young people. Even in such political parties and the militants do not appear as spaces to change the reality. But the intention is present in youth. In brief is committed to the future and know how to wait when everything tells us that there is room for hope.
In a time when they are identified as major journalists who defend tooth and nail to corporations agromediáticas; to status quo, they forgot the cross-examination , cross information from reliable sources. Those who use a banal and vague language , who listen and repeat the hegemonic discourse , bathed in an aura of independence hybrid and obviously false, we can only say, miss both Rodolfo Walsh . Link to 
